Last updated: 27 September 2026

This policy explains how 4ARBS Ltd collects, uses, shares and protects personal information when you visit this website, enter our competitions, join our guest list or contact us. It also explains the rights you have over your information and how to exercise them.

1. Who we are

4ARBS Ltd (“we”, “us”, “our”) organises the 4ARBS Industry Event 2027 and operates this website. For the purposes of UK data protection law, 4ARBS Ltd is the data controller for the personal information described in this policy.

You can contact us about privacy at marketing@4arbs.com.

2. The information we collect

We collect only what we need. Depending on how you interact with us, this may include:

• Information you give us – your name, email address, and any other details you choose to include in a form or message, such as the nature of your enquiry (exhibiting, speaking, sponsorship, competitions, media or something else).
• Competition entries – your entry details, your confirmation that you are aged 18 or over, and whether you chose to receive marketing emails.
• Marketing preferences – whether you have opted in to email updates, and any later change or withdrawal of that consent.
• Technical and usage information – information collected automatically by our website host and analytics, such as IP address, approximate location, browser and device type, pages viewed, and the site you arrived from.
• Correspondence – a record of messages you send us and our replies.

We do not ask for special category data (such as health or ethnicity), and we do not collect payment card details through this website.

3. How we use your information, and our lawful bases

Under UK data protection law we must have a lawful basis for using your information. Ours are set out below.

1. To run our competitions – processing entries, checking eligibility, drawing and contacting the winner, and awarding the prize. Lawful basis: legitimate interests (administering a competition we have offered) and, where relevant, performance of a contract with the winner.
2. To answer your enquiries – replying to messages sent through our contact form or by email. Lawful basis: legitimate interests (responding to people who contact us).
3. To send you marketing emails – event news, exhibitors, speakers, tickets and competitions, where you have opted in. Lawful basis: consent.
4. To operate, secure and improve our website – keeping the site available, preventing abuse and understanding how it is used. Lawful basis: legitimate interests (running a safe, effective website).
5. To meet our legal obligations – for example keeping records we are required to keep, or responding to lawful requests. Lawful basis: legal obligation.

Where we rely on legitimate interests, we have considered whether those interests are overridden by your rights, and we limit our use of your information accordingly.

4. Marketing emails

• We only send marketing emails to people who have actively opted in.
• Entering a competition does not sign you up for marketing. The two are handled separately, and entry does not depend on opting in.
• Every marketing email includes an unsubscribe link, and you can also email marketing@4arbs.com at any time to be removed.
• Withdrawing consent does not affect the lawfulness of anything we sent before you withdrew it, and does not affect your competition entry.
• We may still send you service messages, such as a reply to your enquiry or a message about a prize you have won.

5. Who we share it with

We do not sell your personal information, and we do not share it for other organisations’ own marketing. We share it only with:

• Service providers who work on our behalf – including our website host and form provider (Automattic Inc., which operates WordPress.com and Jetpack) and our email providers. They act on our instructions under contract.
• Professional advisers – such as legal or accounting advisers, where necessary.
• Authorities and others – where we are required to share information by law, or to establish, exercise or defend legal claims.
• A buyer or successor – if our business or event is sold or reorganised, information may transfer as part of that, subject to this policy.

6. Transfers outside the UK

Some of our service providers are based outside the UK, including in the United States. Where information is transferred outside the UK, we rely on appropriate safeguards recognised under UK data protection law, such as UK adequacy regulations or the International Data Transfer Agreement or Addendum, so that your information remains protected.

7. How long we keep it

• Competition entries – kept for the duration of the competition and normally for up to 12 months after the closing date, so we can administer the draw, award the prize and deal with any query or dispute.
• Enquiries – normally kept for up to 24 months after our last contact with you.
• Marketing contacts – kept until you unsubscribe or ask us to remove you, after which we keep a minimal record so we do not contact you again by mistake.
• Website and technical records – kept for a short period as part of our host’s standard logging and analytics.

We may keep information for longer where we need it to meet a legal obligation or to establish, exercise or defend legal claims. When we no longer need it, we delete it or anonymise it.

8. How we protect it

We use appropriate technical and organisational measures to protect personal information, including reputable hosting, access controls, and limiting access to those who need it. No website or email system is completely secure, but we take reasonable steps to protect your information and to deal promptly with any breach, including notifying the Information Commissioner’s Office and affected individuals where the law requires it.

9. Cookies and similar technologies

Our website uses cookies and similar technologies set by our host, WordPress.com, to keep the site working, to keep it secure and to measure visits. Strictly necessary cookies are used to operate the site. Any non-essential cookies, such as those used for analytics, are used in line with the choices available to you and applicable law. You can block or delete cookies in your browser settings, although parts of the site may not work as intended if you do.

10. Your rights

Under UK data protection law you have the right to:

• ask for a copy of the personal information we hold about you;
• ask us to correct information that is inaccurate or incomplete;
• ask us to delete your information in certain circumstances;
• ask us to restrict how we use your information, or object to our use of it where we rely on legitimate interests;
• object to direct marketing at any time;
• ask us to transfer your information to you or another organisation, where that right applies;
• withdraw consent at any time, where we rely on consent.

To exercise any of these rights, email marketing@4arbs.com. We will respond within one month, and will tell you if we need longer because the request is complex. We may ask you to confirm your identity first. Exercising your rights is free, unless a request is manifestly unfounded or excessive.

11. Children

This website and our competitions are intended for people aged 18 or over. We do not knowingly collect information from children. If you believe a child has given us their information, contact us and we will delete it.

12. Other websites

Our website links to other sites, such as the event venue and mapping services. We are not responsible for their content or their privacy practices, and we encourage you to read their privacy policies.

13. Changes to this policy

We may update this policy from time to time, for example as the event develops or our practices change. The date at the top shows when it was last updated, and the current version is always published on this page.

14. Contact us and how to complain

For any question about this policy or about how we handle your information, email marketing@4arbs.com.

If you are unhappy with our response, you can complain to the Information Commissioner’s Office, the UK supervisory authority for data protection: ico.org.uk/make-a-complaint, or by calling 0303 123 1113. We would appreciate the chance to resolve your concern first.

Competition entries are also subject to our Competition Terms & Conditions.